The Telecel Group, an Africa-focused telecommunication company is gearing up to fully rebrand Vodafone Ghana to “Telecel” by the end of February 2024.
The group acquired 70% majority shares in Vodafone Ghana (Ghana Telecommunications Company Limited – GTCL) in February 2023.
What They’re Saying
In a statement by the CEO of Telecel Group, Moh Damush stated “In February 2023, Telecel completed the acquisition of Vodafone Ghana, setting the stage for a massive rebranding campaign.
“This evolution represents more than just a name change; it signifies our commitment to advancing telecommunications in Ghana with a renewed focus on meeting the evolving needs of our customers.
“This rebranding represents a bold step forward into a future where innovation, quality and customer satisfaction remain at the core of who we are. Our goal is to provide Ghanaians with exceptional services, exceeding their expectations”.
Patricia Obo-Nai, CEO of Vodafone Ghana said, “I am truly excited about this transition. Our goal is to deliver a great network for our customers, enabling connectivity that promotes personal and business growth.
What Happens Next
The rebranding process will start in January and will be complete with a full brand reveal at the end of February 2024.
The rebranding will cover Vodafone Ghana and its three subsidiaries:
- National Communication Backbone Company Limited (Vodafone Wholesale)
- Vodafone Ghana Mobile Financial Services Limited (Vodafone Cash)
- Vodafone Ghana Foundation
